Some real creative genius by Amsterdam Wieden+Kennedy, they placed a 1000 Honda hybrid cars in the desert to create an amazing light show and send a message of good will. While every advertising can be looked upon as just another sale, Wieden+Kennedy and Honda managed to make an elegant statement about the “good” Honda sees in people. Eco cars are positioned as a good thing to do for the planet and that is simply the truth. Besides that they managed to make something beautiful. I also like the way they did some interesting magic to the Vimeo web page, having the video flow all over the page. Cool trick.
Honda Insight – Let It Shine from Honda on Vimeo.
The making of Let it Shine:
Honda Insight – The Making of “Let it Shine” from Honda on Vimeo.
No related posts.
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Add New Comment