SOCIAL MEDIA IS LIKE A GOOD CUP OF COFFEE (pass the sugar)
I am Lance Shields, the face behind B.Lab. Hard to find the right title, on different occasions I am creative director, web marketer, social media freak, creative brand strategist, entrepreneur, interactive designer, MBA candidate, world famous second life artist, father of two frenetic kids. I am also the founder of Tokyo-based social branding and design studio Blue Creative and community Japan Social Media Marketers. I specialize in brand building and marketing communications which fully leverage social applications and consumer generated media. I have over 10 years experience working in innovative agency and corporate environments in both North America and Asia.
WHAT I DO RIGHT NOW
In my current role as creative strategist in the Communications Division of Amway Japan, I provide strategic plans and creative direction for web marketing and social media projects. The company leverages my specialty in web marketing, customer experience and web-focused business strategy.
WHAT I DID BEFORE THAT
I was creative lead at Scient Japan (Tokyo) and Agency.com (San Francisco) respectively. With a diverse portfolio of Fortune 500 clients including Visa, Hitachi, ANA, Inax, Chanel and Adidas, I conceived and implemented creative strategies while keeping a clear eye on the business objectives. As team lead, I managed and mentored teams of designers and web professionals.
GETTING A MBA
To support my new role in developing a new business initiatives, I am currently doing an MBA at the McGill MBA Japan program. I will complete the program in 2010. My plan is then to develop and run web businesses driven by social media. Why an MBA? Well, I just love stats and accounting!
NEED MORE INFO?
My creative strategy business
My creative portfolio
LinkedIn profile
Me on Twitter
Me on FriendFeed
Me on Facebook
The social media community I started