On Tribal Marketing At the core of marketing and communications is building a relationship with a customer, but the key to that is being authentic and relevant. With green product brands there is a unique opportunity to build what John Grant (Green Marketing Manifesto) describes as “green tribal brands” or a form of marketing that [...]
Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens
Techcrunch’s post about BP, the EPA, the U.S. Department of Interior, the Department of Defense, and OSHA having set up Deepwater Horizon Response to manage response operations raises some questions about green PR. With a website and a variety of social media sites including a Facebook page, a Twitter account, a Flickr account, and a [...]
With my busy work, family and MBA schedule there are times when I just can’t get on Facebook and post a useful or witty status update. I am standing on the train platform at my station and thinking how long it’s been and how I missed all the people I hadn’t followed lately. This week [...]
Wednesday, March 24, 2010
I was fortunate to join in an interview on Japan Clicks, an online show on iTV-asia.com. In the interview, I spoke about what I’ve been doing in Japan for 14 years and some of my experiences in the web industry. I compared the recession in 2002 with the current financial meltdown from a digital point [...]
Wednesday, February 11, 2009
What all this social media could boil down to is people looking for community and others who are passionate about the same thing as ourselves. So I decided it might be nice to find out what sort of communities you all are into. But you only get one choice so choose well. Feel free also [...]
Thursday, January 22, 2009
If you answered “no”, please elaborate why in the comments below. If you have any explanation about why certain social media sites would be better for President Obama than others or you would recommend one not listed, please tell us what you think in the comments.
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